The White Bridge is a business entity that other business activity flows under. Although business activity might look unrelated on the surface, there is a common thread running through them. Rather than use my name as I have in the past I wanted to come up with something symbolic and meaningful to me that helped tie things together.
The White Bridge itself doesn't provide a service or sell a product - it's a bridge I can cross frequently as I tend to business that flows beneath. It may one day expand further but for now it's basically a metaphor; one with significant meaning to me from my childhood. The image on the home page is an actual photograph of a white bridge I spent a great deal of time on, in, and around as a child. It has even become central to a work of fiction I have been working on.
Presently I have NearScape Design and Eye On Careers operating but each has it's own smaller products as well. NearScapes has McClure Media (a publishing arm) and Eye On Careers has CareerClips which offers quick info on job search.